Discover First Lite: Premium Hunting Apparel for Serious Hunters
First Lite hunting apparel sets the standard for high-performance gear designed for dedicated hunters who demand comfort, stealth, and durability in the field. Born in the Rockies and headquartered in Hailey, Idaho, First Lite creates innovative merino wool base layers, advanced camouflage patterns, and technical outerwear that excel in every hunting pursuit—from whitetail deer stands to Western big game expeditions, waterfowl blinds, and turkey hunts. With a focus on versatile layering systems, odor control, and weather resistance, First Lite hunting gear helps you stay out longer and hunt harder in any conditions.
The History and Founders of First Lite
First Lite was founded in 2007 by Kenton Carruth and Scott Robinson, two passionate hunters from Central Idaho with backgrounds in the winter sports industry. While using merino wool base layers for skiing and other activities, they discovered its incredible benefits for hunting: superior thermoregulation, moisture management, and natural odor resistance that keeps you scent-free during multi-day hunts. Frustrated by the lack of camouflage options in bright-colored merino products, they pioneered the first camo-printed merino wool hunting apparel. This innovation revolutionized performance hunting clothing, allowing hunters to layer effectively while maintaining concealment in varying environments.
Advanced Technology in First Lite Performance Hunting Gear
First Lite integrates cutting-edge materials to deliver unmatched performance. Their signature merino wool base layers are naturally antimicrobial, thermoregulating, and quick-drying—perfect for regulating body temperature from early-season warmth to late-season cold. Synthetic outerwear incorporates 37.5® active particle technology for enhanced breathability, moisture evacuation, and odor mitigation. Proprietary camouflage patterns like Fusion and Cerca for Western big game, Specter for whitetail hunting, and Typha/Darkwater for waterfowl provide pursuit-specific concealment. Windproof and waterproof options, including PrimaLoft® insulation in pieces like the Thermic Jacket and Bibs, ensure protection in extreme weather without sacrificing mobility.
First Lite's Extensive Product Lineup for Every Pursuit
First Lite offers a complete system of hunting apparel tailored to diverse needs. Merino wool base layers and midlayers provide foundational comfort for all-season use. Popular items include the Corrugate Guide Pants for quiet, durable mobility, the Furnace Hoody for heavyweight warmth, and softshell jackets for versatile protection. Whitetail hunters rely on Specter camo and insulated kits for tree stand sits. Waterfowl enthusiasts choose waterproof bibs and jackets in Typha patterns for flooded timber. Western hunters appreciate lightweight setups for archery elk or backcountry mule deer pursuits. The lineup also includes women's hunting clothes, accessories like gloves, hats, and socks, ensuring every hunter finds gear that fits perfectly and performs flawlessly.
Commitment to Conservation and Ethical Hunting
Conservation is woven into First Lite's DNA. As part of the MeatEater family since 2019, the brand actively supports wildlife habitats and public land access through partnerships with organizations like the Theodore Roosevelt Conservation Partnership (TRCP), Backcountry Hunters & Anglers (BHA), Delta Waterfowl, and the National Deer Association. Initiatives include Round Up for Conservation donations, Camo for Conservation (where proceeds from specific patterns fund habitat projects), on-the-ground efforts like planting sagebrush seedlings and marking fences for sage grouse protection, and advocacy for hunter heritage. First Lite believes hunters are the original conservationists and works tirelessly to protect wild places for future generations.
Why Hunters Choose First Lite Hunting Apparel
Tested by a team of real hunters in Idaho's demanding terrain, First Lite gear embodies authenticity and reliability. From antimicrobial merino wool hunting pants to breathable camo shirts and insulated jackets, every piece is designed for real-world performance. With free shipping on qualifying orders, a robust warranty, and a focus on sustainable practices, First Lite delivers premium hunting clothing that enhances your success in the field. Elevate your hunt with First Lite—shop merino wool base layers, camo gear, and performance outerwear built for whitetail, waterfowl, turkey, and big game hunting today.