In Duke Cannon's world, adventure isn't found amidst crowded outlet malls or cramped parking lots. Instead, he seeks the boundless expanse of the Great Plains, where he'd rather ride on horseback for miles than navigate in a compact car. It's in the vastness of the Great Wide Open, far from any food court and about a thousand miles from the nearest conveniences, where every breath carries the essence of aged leather and the aroma of freshly rolled tobacco leaves, carried on a gentle breeze. For Duke Cannon, true freedom and authenticity lie in the rugged beauty of untamed landscapes.